翻译《从一开始了解听众》

In the Beginning…Know The Audience

从一开始了解听众

By Beverly Cohen, Communications Specialist of The Presentation Team

作者：柯亨被，演讲团队的沟通专家

When starting on a new presentation, it’s helpful to know your audience. But just who is your audience? Who are those nameless, faceless people who are coming to hear you? The more you know about your audience the greater the chance that you can create a presentation that is tailor-made to their intellectual, emotional and physical selves. The stories you choose and the examples you use depend on who they are, where they are, and what they already know. Consider these points when starting your presentation:

在开始一次新的展示报告的时候，了解你的听众对你裨益甚大。但观众究竟是些什么人？那些来听你报告的面目不清的无名氏究竟是谁？你对听众了解得越多，你根据他们的智力、情感、自我，量身订造展示报告的机会也就越大。你所选择的故事和你使用的范例取决于他们是谁，他们身处何地，他们已经知道些什么。当你开始展示报告的时候请考虑以下几点：

1. What is the gender? More male than female? More female than male? Or is it equally balanced?
   
2. 性别，男的多还是女的多？或者男女均衡？
3. What is the age range?
   
4. 年龄范围？
5. How many people will there be?
   
6. 会有多少人？
7. What do they know? What information is my audience starting with? What is their level of knowledge about the subject? You don't want to intimidate them or talk above or down to. Have they heard it before? Don't waste their time or yours. Give them something new or a different perspective.
   
8. 他们知道些什么？听众已经具备哪些信息？关于这个话题他们的知识水平如何？你不会想要吓唬他们，不想做汇报，也不想做指示。他们之前听过这场报告没有？不要浪费大家的时间。给他们一些新东西，或者一些不同的观点。
9. Why are they here? Is the audience attending voluntarily? Is it for personal gain, or did the boss send them?
10. 他们为什么要来听你的报告？是自愿的？出于私人目的，还是老板要求的？

Knowing your audience can help you target your message. And having a targeted message will improve audience receptivity…helping to make your presentation more successful.

了解你的听众可以帮助你有的放矢。而有针对性的信息可以提高听众的接受程度……有助于你的展示报告更加成功。

http://www.presentationteam.com/News/Tips/SpeakingTips/Cohen/KnowAudience.php